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Mountain Dew challenges NBA fans to best Zion Williamson with web-based mobile game | Marketing Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Peter Adams @PatchAdams03

Mobile gaming is having a moment in the spotlight as homebound consumers spend more time on their smartphones and seek new modes of entertainment. Recognizing the trend, Mountain Dew developed a limited-run mobile game that pits NBA fans against New Orleans Pelicans power forward and All-Star Zion Williamson.

http://www.marketingdive.com/news/mountain-dew-challenges-nba-fans-to-best-zion-williamson-with-web-based-mob/597658/
 

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